Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan.  Now we're getting into the nitty-gritty details of making content. In this episode and many more to come, I'm going to share with you the most effective ways to create and share jewelry content with your target audience. We'll start by exploring the best practices for creating content on your website, and we'll dive deep into this topic over the next few episodes. Not only that, but I'll also be teaching you the essentials of search engine optimization (SEO) and ecommerce user experience. So, get ready to take your jewelry marketing content game to the next level and watch your brand soar! I'll be covering: What do I mean when I say "website content"? Why's it so important to be a caretaker of your website content and to approach it with a strategy in mind? How can you start improving upon your content today and as we move through the next few episodes? From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: 4 promising use cases for generative AI in content marketing https://www.insiderintelligence.com/content/4-promising-use-cases-generative-ai-content-marketing What Is Quiet Luxury And Why Is The Trend Louder Than Ever? https://www.elle.com/uk/fashion/trends/a43449527/quiet-luxury/ HermèsFit: The Amalgamation of Fitness and Luxury Fashion https://www.lofficielsingapore.com/fashion/hermes-hermesfit-singapore-sports-active-fitness-luxury Related Content: Success With Jewelry Episode #17 - https://podcasts.apple.com/us/podcast/17-laryssa-and-liz-share-an-intro-to-ecommerce/id1642413048?i=1000590623091 Use ChatGPT for Marketing Your Business - https://youtu.be/v35AQnsz-No #212 The Gold Mine: Your Brain Is Sabotaging Your Marketing - https://youtu.be/eljGRIc3Q98 #219 Interview With Emma Morgan - https://youtu.be/PfI8i0jGtvo Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Marla Aaron Website Content https://marlaaaron.com/ Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m- Transcript: https://joyjoya.com/jewelry-marketing-web-content 00:00 - Start 3:56 - Primary Episode Content22:01 - Jewelry Brand Case Study 26:09 - The Gold Mine 32:50 - Jewelry and Marketing News Articles