Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event". Are you wondering what engagement marketing can look like for a jewelry brand? Listen to this episode for some ideas. Check out the accompanying blog post here: http://joyjoya.com/2018/11/04/types-of-event-marketing-for-jewelry-brands/