Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked at as a commodity product/service with little differentiation between brands. Incentives, like bonuses of free money for gambling, wear out. As we know and talk about a lot on this show, for brands to create a difference, they need to create a better user experience, deep personalization, and relevancy. Yet, with the high stakes and high volume of customer interactions, traditional retailers, financial service providers, and others can learn from marketing in the iGaming industry.  To help me discuss this topic, I’d like to welcome Pini Yakuel, CEO and Founder of Optimove, a platform ranked #1 by Gartner for multichannel marketing journey orchestration. Resources Optimove website: https://www.optimove.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company