4 min listen
#9 Branding and Substance
ratings:
Length:
7 minutes
Released:
Apr 9, 2019
Format:
Podcast episode
Description
For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship.
Released:
Apr 9, 2019
Format:
Podcast episode
Titles in the series (100)
#7 Branding and Expectation-Setting for Customers: A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting... by The Agile Brand™ with Greg Kihlstrom