Are you the founder of a company worried about what will happen to your legacy once you step down? Or you're an entrepreneur looking to create a brand that will stand the test of time. Join us in this episode of Predictable B2B Success as we delve into the world of brand building and company culture with our special guest, Henry Wong.



Henry, a brand strategy expert based in Toronto, Canada, has worked with renowned brands such as Toyota and Procter & Gamble, as well as politicians, professional athletes, and CEOs. Today, Henry shares his insights on creating a brand that goes beyond just a company's tangible assets and ensuring that your beliefs and culture remain intact even after you retire or leave the business.



Discover the power of storytelling and how it can captivate customers and investors as Henry reveals real-life examples of startups that secured significant funding through compelling narratives. Learn how to uncover your unique niche in the market and build a personal brand that aligns with your values and purpose.



If you're ready to take your company's success to the next level and leave a lasting legacy, then this episode is one you won't want to miss. Please tune in to Predictable B2B Success with your host, Vinay Koshy, as Henry Wong guides us through brand building and becoming a leader in your industry. Get ready to unlock the secrets to predictable success.



Some areas we explore in this episode include:



The importance of preserving a company's belief system and culture after the founder's departureThe role of the founder in shaping the success of a companyEstablishing systems and mechanisms for the mechanical success of a businessThe value of a company's goodwill and reputation in attracting investors or buyersBuilding a brand and creating goodwill as a means of adding value to a companyThe focus on brand and goodwill creation for smaller entrepreneurial companiesThe significance of having a purpose and standing for something in building a brandUtilizing storytelling and mission to attract followers and brand ambassadorsThe powerful role of emotion in attracting others to believe in a company's purposeThe importance of having followers and brand ambassadors in spreading a brand's message.And much, much more.