In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:

Why start with the why of your businessThe principles of parent based leadership which ground good storytellingThe foundations of creating a great story in businessWhy sharing knowledge is a key part of storytellingHow to inject humour into stories wiselyThe 7 story archetypes and how they can dramatically improve your marketing and fuel growthHow to make business storytelling awesomeHow to gear your stories towards brand awareness and engagementHow to use social media to share your story and identify with your future clientsHow to go about creating a movementHow to add an appropriate call to action to your storiesand much more