29 min listen
How to drive growth with a content marketing strategy
How to drive growth with a content marketing strategy
ratings:
Length:
71 minutes
Released:
Mar 3, 2020
Format:
Podcast episode
Description
In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include:
How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more
How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more
Released:
Mar 3, 2020
Format:
Podcast episode
Titles in the series (100)
The best ways to scale your business by Predictable B2B Success