In this episode of Predictable B2B Success, we invite James Tennant, a seasoned content marketing strategist, to dive deep into content promotion. If you've ever wondered why some businesses struggle to get their content noticed despite creating valuable pieces, this episode is a must-listen.

James Tennant shares his expertise on overcoming one of the biggest content marketing challenges: content promotion. He outlines a step-by-step process to ensure your content reaches your target audience and engages them effectively. From understanding your audience's preferences to choosing the right promotion strategies, James emphasizes aligning marketing, content, and sales teams for optimal results.

Delving into the fascinating world of collaborative content, James reveals how working with others or brands can elevate the quality of your content and expand its reach. He shares remarkable insights from his own experience and highlights the positive impact of collaborative efforts on businesses of all sizes.

James offers invaluable tips and tools to streamline and automate the process if you've ever needed help finding the time or resources to promote your content effectively. Learn how to create a cohesive content strategy that prioritizes promotion, maximizes impact, and ultimately drives exceptional results for your business.

Tune in to this episode of Predictable B2B Success for an enlightening conversation with James Tennant on cracking the code of successful content promotion.

Some areas we explore in this episode include:

Importance of conducting research to create valuable contentIdentifying the preferred content format and platforms for target audience engagementStrategies for actively promoting content to overcome diminishing organic reachEstablishing common goals and aligning marketing, content, and sales teamsChallenges in accurately attributing the impact of B2B and content marketing activitiesThe role of collaborative content in improving quality and reaching a larger audienceThe issue of businesses not prioritizing content promotionDifferentiating between time-sensitive news content and evergreen advice/opinion contentTools and platforms like Converge for streamlining and automating content promotionThe impact of images and videos in enhancing written content and user experienceAnd much, much more.