In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth. 

Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:  

How to approach lead generationWhy consider using a live chat lead generation strategyConsiderations that businesses need to keep in mind when implementing live chatHow to use live chat so it aids and not disrupt a customers buying processThe one thing you need to do before deploying live chat on your websiteHow to develop a live chat lead generation strategyWhy manning live chat 24/7 can be a challenge and how to address the issuePre-requisites for a website before deploying live chatWhere live chat sits in the mar-tech stackWhat ROI you can expect from using live chat for lead generationand much much more