It can be challenging to determine if niching down and building a more specialized practice in your agency is the right move. Today, Brent is sharing why you should niche down and get specialized. Episode 114 of The Digital Agency Growth Podcast is about the importance of specializing and getting rich in the deep end! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Brent Weaver is sharing the importance of specialization and actionable steps you can take right now to niche down. Brent Weaver is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of UGURUS, a business training and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show. Brent is in partnership with UnlimitedWP—a scalable white label WordPress development team to help digital agencies grow without all the headaches of hiring and managing people. He is also a Brand Ambassador for Cloudways, a WordPress hosting company, helping them evangelize their platform.In this episode, Brent Weaver and I discuss the following:How much easier Brent believes it would be to have agency success now vs. back when he started his agency in High School to pay for his hobby of building websites.Why Brent believes niching down could save your agency or business in the long runHow to know when and what to niche down to as times change through looking at your existing clientele and marketing channels.Brent’s suggestions around launching multiple business models at a time, or trying to diversify your agency through multiple business models at a time, and though it worked for him, why he doesn’t recommend it for others.Niching down is far better, and far more lucrative, than remaining generalistic in your business model practices, and even pandemic statistics will prove that to be true. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Brent Weaver:WebsiteEmail: brent@ugurus.com for field guide and additional resources for listenersCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.