How critical are chatbots for our website?
Today, as part of the Digital Growth Series, I’m answering that question from Frank, a marketing director for a financial brand on the east coast.
Chatbots can make or break a digital experience. So, before you dive in, you need to consider a few things.
In this episode, I explain:
- The 3 considerations you need to address before implementing a chatbot
-The experience of chatbots: acknowledging the generation gap and avoiding the uncanny valley
- The most effective way to implement a chatbot with today’s technology
Check out these resources we mentioned during the podcast:
- Conversational Marketing
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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