46 min listen
11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach
11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach
ratings:
Length:
32 minutes
Released:
May 27, 2020
Format:
Podcast episode
Description
Financial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more about mindstates. And there’s no better teacher than my latest guest, Will Leach, CEO of TriggerPoint Design, a behavioral research and design consultancy. His book, “Marketing to Mindstates,” lays out the case for why you need to apply behavior design to research and marketing if you want to thrive in today’s complex world. Will went over: -Why today’s marketing landscape is all about context -How mindstates have shifted under COVID-19 -How financial brands can directly employ mindstates in their strategy You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
May 27, 2020
Format:
Podcast episode
Titles in the series (100)
2) #ExponentialInsights: Forget IQ or EQ. What’s Your Adaptability Quotient? w/ Jim Marous: Has anyone ever pushed you into a cold lake you were too scared to jump into? Once you get over the initial shock, you find yourself happy to be in the water. Well, COVID-19 has pushed people into new financial waters — and they’re already getting ove... by Banking on Digital Growth