Banks that mimic the strategy of great retail brands are at the cutting edge: They’re doing social selling. (Don’t cringe.) Social selling is just another tool in your toolbox.
In this Exponential Insights episode of Banking on Digital Growth, I interview Jody Guetter, CMO at Social Assurance, about all things brand in the financial space.
What we talked about:
- What retail brands are doing right but banks are doing wrong
- Social selling is a must
- Launching a whole new brand purpose (during a pandemic)
- Human behavior, social advocacy, employee engagement, and so much more
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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