9 min listen
40) #InsideDigitalGrowth: How Effective Are Focus Groups in Digital Marketing Strategy?
40) #InsideDigitalGrowth: How Effective Are Focus Groups in Digital Marketing Strategy?
ratings:
Length:
31 minutes
Released:
Nov 9, 2020
Format:
Podcast episode
Description
One in three Americans loses sleep over financial problems, but they're too embarrassed to talk about it.
Yet when financial brands want to know what their customers think, what do they do? Ask them to talk about it.
This approach cannot work.
In this episode of Banking on Digital Growth, I address three pitfalls of digital focus groups and then provide a clear path to getting insights that create value for your financial brand and the people you serve.
I talked about:
Why people make the decisions they do when buying financial products
How people make those decisions
Why focus groups hone in on the wrong things
How to uncover the greatest insights for your financial brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Yet when financial brands want to know what their customers think, what do they do? Ask them to talk about it.
This approach cannot work.
In this episode of Banking on Digital Growth, I address three pitfalls of digital focus groups and then provide a clear path to getting insights that create value for your financial brand and the people you serve.
I talked about:
Why people make the decisions they do when buying financial products
How people make those decisions
Why focus groups hone in on the wrong things
How to uncover the greatest insights for your financial brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Nov 9, 2020
Format:
Podcast episode
Titles in the series (100)
0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band): The financial industry is rapidly changing and the traditional growth models no longer work. Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all. The competition is changing, too. Mobile banking a... by Banking on Digital Growth