17 min listen
30) #ByTheBook: Positioning Your Brand Beyond Commoditization
30) #ByTheBook: Positioning Your Brand Beyond Commoditization
ratings:
Length:
15 minutes
Released:
Oct 14, 2020
Format:
Podcast episode
Description
What’s your financial brand’s purpose? Purpose guides and gains support for your digital growth… But be warned, straying too far from it could lead to ruin. Just look at what happened to Tom’s Shoes. In the latest episode of Banking on Digital Growth, I take a look at why purpose is the bulwark standing between your brand and the sterile commoditization that can destroy it. I go over: -How commoditization led to the downfall of Tom’s Shoes -How to avoid the same fate for your financial brand -How to get back to (or begin) banking on purpose You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Oct 14, 2020
Format:
Podcast episode
Titles in the series (100)
6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution: 87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. (https://news.northwesternmutual.com/2018-06-12-New-Research-Money-Is-The-Leading-Source-Of-Happiness-An... by Banking on Digital Growth