32 min listen
160) #ExponentialInsights: The Only Future for FIs: Truly Knowing Your Customers
160) #ExponentialInsights: The Only Future for FIs: Truly Knowing Your Customers
ratings:
Length:
42 minutes
Released:
Jan 18, 2022
Format:
Podcast episode
Description
Financial brands need to start taking millennials seriously because, pretty soon, they’ll be your biggest customers.
Those who don’t will be unprepared for the future and, ultimately, left in the past.
But, it’s a generation who has some pretty high expectations — and the research proves it.
Today, I’m discussing that research with the very people who conducted it, Jake Tyler, Niamh Cunningham, Shayli Lones, to learn what it says and, more importantly, how you should respond.
Join us as we discuss:
- Why truly knowing your customer is the key to any financial brand’s longevity
- Why trust is is the most valuable currency for your customers
- Why you should look not to other financial brands, but to the Amazons of the world for delivering remarkable customer experiences
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Those who don’t will be unprepared for the future and, ultimately, left in the past.
But, it’s a generation who has some pretty high expectations — and the research proves it.
Today, I’m discussing that research with the very people who conducted it, Jake Tyler, Niamh Cunningham, Shayli Lones, to learn what it says and, more importantly, how you should respond.
Join us as we discuss:
- Why truly knowing your customer is the key to any financial brand’s longevity
- Why trust is is the most valuable currency for your customers
- Why you should look not to other financial brands, but to the Amazons of the world for delivering remarkable customer experiences
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jan 18, 2022
Format:
Podcast episode
Titles in the series (100)
11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach: Financial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more a... by Banking on Digital Growth