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32) #DigitalGrowthJourney: When It Comes to Digital Growth, There’s No More Next Time w/ John Oxford
32) #DigitalGrowthJourney: When It Comes to Digital Growth, There’s No More Next Time w/ John Oxford
ratings:
Length:
37 minutes
Released:
Oct 20, 2020
Format:
Podcast episode
Description
You may have heard of the 4 P’s of marketing.
Person, place, price, and promotion.
Well, in today’s marketing world, these are meaningless.
It’s time we start focusing on the 4 C’s of marketing.
In today’s Digital Growth Journey Series episode, I speak with John Oxford, Director of Marketing at Renasant Bank and author of No More Next Time, about how financial brand marketing needs to adapt to the modern — and post-COVID — era.
We discuss:
Why the 4 C’s are replacing the 4 P’s in modern marketing
Why now is the best time for digital growth
Why today’s marketing requires risk and aggressiveness
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Person, place, price, and promotion.
Well, in today’s marketing world, these are meaningless.
It’s time we start focusing on the 4 C’s of marketing.
In today’s Digital Growth Journey Series episode, I speak with John Oxford, Director of Marketing at Renasant Bank and author of No More Next Time, about how financial brand marketing needs to adapt to the modern — and post-COVID — era.
We discuss:
Why the 4 C’s are replacing the 4 P’s in modern marketing
Why now is the best time for digital growth
Why today’s marketing requires risk and aggressiveness
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Oct 20, 2020
Format:
Podcast episode
Titles in the series (100)
6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution: 87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. (https://news.northwesternmutual.com/2018-06-12-New-Research-Money-Is-The-Leading-Source-Of-Happiness-An... by Banking on Digital Growth