17 min listen
112) #InsideDigitalGrowth: 4 Types of Attribution: Measuring Conversion & Acquisition
112) #InsideDigitalGrowth: 4 Types of Attribution: Measuring Conversion & Acquisition
ratings:
Length:
32 minutes
Released:
Jul 26, 2021
Format:
Podcast episode
Description
How can we improve the way our marketing measures and reports on customer acquisition using digital channels right now? We're pretty much just measuring clicks, but not conversions, and not acquisitions.
In this episode, I'll be answering this question from Andrew, a CMO for a financial brand on the west coast.
I’ll cover:
- The view of marketing as a cost center (or, worse, kids playing with crayons)
- The 4 types of attribution
- How to find your cost per acquisition
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
In this episode, I'll be answering this question from Andrew, a CMO for a financial brand on the west coast.
I’ll cover:
- The view of marketing as a cost center (or, worse, kids playing with crayons)
- The 4 types of attribution
- How to find your cost per acquisition
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jul 26, 2021
Format:
Podcast episode
Titles in the series (100)
6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution: 87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. (https://news.northwesternmutual.com/2018-06-12-New-Research-Money-Is-The-Leading-Source-Of-Happiness-An... by Banking on Digital Growth