Anyone with young children understands how much exploration and discovery we lose as adults.

But many financial brands need to start thinking like a kindergartner again.

That’s because when it comes to digital growth, curiosity is a key competitive advantage.

In this Clarity Calls episode, the curiosity of my guest, Abby Boggs-Johnson , Digital Marketing Officer at Western State Bank , leads her to ask an important question:

How do you get leadership to define what matters most to them?

We discuss this question and arrive at some key insights, including:
- The pros and cons of starting with a blank slate
- How to think about metrics and KPIs
- How to use the GRO (growth, roadblocks, opportunities) framework as a map for your digital growth journey

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify , or here .

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