19 min listen
116) #ExponentialInsights: Marketing Automation: Data-Driven or Death by Data?
116) #ExponentialInsights: Marketing Automation: Data-Driven or Death by Data?
ratings:
Length:
38 minutes
Released:
Aug 9, 2021
Format:
Podcast episode
Description
As marketers, all want to be more data-driven, right?
Well, it’s just as important to avoid “death by data.”
We don’t just need more data — we need better data we can use.
Today’s guest is here to help you do just that. Kristin Harrison, Director Of Business Development at Webstrategies Inc., where she is leading the data-driven, digital marketing revolution.
In this episode, we discuss:
- How a data-driven mindset leads us out of the cave of complacency
- The importance of marketing automation
- How to foster alignment between sales, marketing and the rest of your organization
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Well, it’s just as important to avoid “death by data.”
We don’t just need more data — we need better data we can use.
Today’s guest is here to help you do just that. Kristin Harrison, Director Of Business Development at Webstrategies Inc., where she is leading the data-driven, digital marketing revolution.
In this episode, we discuss:
- How a data-driven mindset leads us out of the cave of complacency
- The importance of marketing automation
- How to foster alignment between sales, marketing and the rest of your organization
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Aug 9, 2021
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth