You're starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it's been there but seems to be getting louder. The word or phrase I'm referring to is "data-driven."
Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you respond to it. Data means more insights, more predictive decision making, better chance of success without us humans mucking it up. But to understand the data of any marketing channel is a level of expertise few have. That's why we rely on the software platforms and engineers to come up with metrics and formulas and dashboards. Then we look to thought leaders in and around our industry to know which of the metrics and formulas and dashboards really matter.
In our evolution as marketers, we decide which we care about from our experiences. When a campaign is successful, we look to the metrics to decide which may have been the predictor or indicator of success. We personally get more expertise and start to make those data analysis decisions on our own. Just in case we miss something along the way or need a fresh perspective on the data we use every day, there are people like Bill Hildebolt.
He's the CEO and co-founder of Gen.Video, an influencer marketing platform that focuses on video and social commerce. Bill is an analytics guy and loves to talk through and think through measurement and data analysis problems. A few months ago, he started an ambitious blog series at GenVideo's website at gen.video, it's called The Math and Science of Influencer Marketing. At this recording, it's 20 articles long and dives deep into various ways to use math and science techniques to understand influencer marketing better. I invited Bill to come on the show and talk turkey about the turkey. If you will. We get deep into the great ROI debate.
We went into metrics that matter beyond reach. Bill has a great point about segmenting analytics along content topics and verticals, that's really smart. In essence, today's episode is a couple of data nerds nerding out, and I think you'll enjoy listening in as I think we make some points that might make you smarter about your influence marketing efforts.
This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger.
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