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Corporate Content Strategy and Communications

Corporate Content Strategy and Communications

FromWinfluence - The Influence Marketing Podcast


Corporate Content Strategy and Communications

FromWinfluence - The Influence Marketing Podcast

ratings:
Length:
54 minutes
Released:
Aug 13, 2019
Format:
Podcast episode

Description

There's a difference between brand communications and content and corporate communications and content. And perhaps none know that better that Kevin Hunt of General Mills. He talks about corporate and internal communications for the CPG giant and explains how his team handles corporate content strategy for the mothership.
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Released:
Aug 13, 2019
Format:
Podcast episode

Titles in the series (100)

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.