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Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt
FromCMO Insights
Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt
FromCMO Insights
ratings:
Length:
17 minutes
Released:
Sep 22, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discusses
The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jason discusses
The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights