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    Season 2. Episode 3: The Citrix Transformation: Tim Minahan, Chief Marketing Officer for Citrix.

    Season 2. Episode 3: The Citrix Transformation: Tim Minahan, Chief Marketing Officer for Citrix.

    FromCMO Insights

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    Season 2. Episode 3: The Citrix Transformation: Tim Minahan, Chief Marketing Officer for Citrix.

    FromCMO Insights

    ratings:
    Length:
    21 minutes
    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Description

    Jeff Pedowitz sits down with Citrix Tim Minahan, Chief Marketing Officer for Citrix.
    In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people.
    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
     
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    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.