In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute.
Brian shares the importance of taking an education first approach with marketing and sales; that solving your client’s problems is critical to building a bridge and subsequently to creating a revenue relationship.
Using technology to isolate key events that show triggers of how an audience member moves through their buyers’ journey is key to creating the right content at the right time for the right people. Behavioral knowledge has increasingly become an important part of the marketing process and plays an integral role in technology acquisition.
The future of marketing requires a new set of skills for marketing professionals. And the most important thing that people need to develop as a skill is really an understanding of how to put their customer first.

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Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
 
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