Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.
 
Discussion points include:
Understanding your customer
Building and acclimating to company culture
Building the right team and structure
Knowing your competitors and the market landscape
 
Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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