In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI.
An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two.
This packed discussion touches on:

The value of ABM and ABX to get more results

Why sales and marketing struggle with systems

How companies are missing the mark with ABM

The problem with marketing picking top accounts

The problem with how departments are measured

Why you want to be a soccer team

Getting poked by a spear doesn't feel so good

The evolving role of AI and the future role of marketers

What's next for Demandbase

Jon's love for yoga is a real thing


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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