14 min listen
Season 7. Episode 15: Benchmarks are B.S.: Kristi Melani, CMO at Telesign
FromCMO Insights
ratings:
Length:
25 minutes
Released:
Feb 24, 2022
Format:
Podcast episode
Description
In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some career lessons learned.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
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Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Feb 24, 2022
Format:
Podcast episode
Titles in the series (100)
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