11 min listen
Season 3. Episode 5: On Target : John Steinert, CMO of TechTarget.
FromCMO Insights
ratings:
Length:
21 minutes
Released:
Sep 20, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.
John talks about:
Focusing on the strategy of balancing short term needs/results with long term performance
Why marketing does not own the customer journey and has not earned the right to manage the customer experience
How marketing has evolved over time to be more measurable and to run like a business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
John talks about:
Focusing on the strategy of balancing short term needs/results with long term performance
Why marketing does not own the customer journey and has not earned the right to manage the customer experience
How marketing has evolved over time to be more measurable and to run like a business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights