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Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems

Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems

FromCMO Insights


Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems

FromCMO Insights

ratings:
Length:
16 minutes
Released:
Sep 20, 2020
Format:
Podcast episode

Description

       In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.
Ryan talks about

How marketing has changed and evolved as an industry and department over the past 20+ years

The challenges and the opportunities of working with a global sales team

And what he and his team are being held accountable for within the company.


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
 
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.