11 min listen
Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen.
FromCMO Insights
Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen.
FromCMO Insights
ratings:
Length:
20 minutes
Released:
Sep 20, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.
David discusses
How more and more companies are adding a marketing operations function to their business model
The pressure on marketing as a department to become a revenue center vs. a cost center
The ever-expanding role data is taking when it comes to driving marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
David discusses
How more and more companies are adding a marketing operations function to their business model
The pressure on marketing as a department to become a revenue center vs. a cost center
The ever-expanding role data is taking when it comes to driving marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights