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    Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies

    Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies

    FromCMO Insights

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    Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies

    FromCMO Insights

    ratings:
    Length:
    17 minutes
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Description

           In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies
    Debbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.

    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
    Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.