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Season 2.  Episode 17: Marketing Boss - Running Like a Business : Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove

Season 2. Episode 17: Marketing Boss - Running Like a Business : Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcov…

FromCMO Insights


Season 2. Episode 17: Marketing Boss - Running Like a Business : Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcov…

FromCMO Insights

ratings:
Length:
17 minutes
Released:
Sep 18, 2020
Format:
Podcast episode

Description

Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing department like a business.
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Released:
Sep 18, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.