Charlie Davis is the founder of Preffy, a brand new marketing platform that was recently acquired by Nashville based company Songfluencer. Preffy is changing the way artists engage with fans by allowing them to host competitions to see who can get the most likes on a social media video, that features their song. We talk about how Charlie built the platform, the future on influencer marketing, why Songfluencer CEO Johnny Cloherty was willing to bet big on Preffy and so much more. If you work in the fan engagement business, this episode is for you.