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    Season 2. Episode 20: The Multi-Dimensional Marketer : Brad Gillespie, Chief Marketing Officer for Octiv

    Season 2. Episode 20: The Multi-Dimensional Marketer : Brad Gillespie, Chief Marketing Officer for Octiv

    FromCMO Insights

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    Season 2. Episode 20: The Multi-Dimensional Marketer : Brad Gillespie, Chief Marketing Officer for Octiv

    FromCMO Insights

    ratings:
    Length:
    29 minutes
    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Description

    In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account-Based Marketing and how persona and buyer's journey are key to this strategy.
    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
     
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    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.