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Season 1. Episode 2: Metrics that Matter: Carol Meyers, CMO of Rapid7.

Season 1. Episode 2: Metrics that Matter: Carol Meyers, CMO of Rapid7.

FromCMO Insights


Season 1. Episode 2: Metrics that Matter: Carol Meyers, CMO of Rapid7.

FromCMO Insights

ratings:
Length:
16 minutes
Released:
Sep 19, 2020
Format:
Podcast episode

Description

In this episode, Carol Meyers, CMO of Rapid7 talks about:

Today’s marketer has to be willing to talk about measuring marketing results with various stakeholders

Ensuring your marketing team is focused on all areas of the funnel is critical for customer success

Technology plays a major role on her marketing team, especially when it comes to collaboration


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
 
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Released:
Sep 19, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.