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Season 3. Episode 2: Thinking Global. Acting Local : Shane Elliot, VP Global LSS Marketing at Agilent Technologies
FromCMO Insights
Season 3. Episode 2: Thinking Global. Acting Local : Shane Elliot, VP Global LSS Marketing at Agilent Technologies
FromCMO Insights
ratings:
Length:
16 minutes
Released:
Sep 20, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.
Shane talks about:
The big challenges for large, global companies like Agilent Technologies
The need to transform to stay ahead of ever-evolving customer needs
Creating and curating localized content while maintaining global consistency and efficiency
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Shane talks about:
The big challenges for large, global companies like Agilent Technologies
The need to transform to stay ahead of ever-evolving customer needs
Creating and curating localized content while maintaining global consistency and efficiency
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights