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    Season 2. Episode 1: The Revenue Marketing Mindset, Gary S. Mullen, Vice President of Marketing

    Season 2. Episode 1: The Revenue Marketing Mindset, Gary S. Mullen, Vice President of Marketing

    FromCMO Insights

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    Season 2. Episode 1: The Revenue Marketing Mindset, Gary S. Mullen, Vice President of Marketing

    FromCMO Insights

    ratings:
    Length:
    16 minutes
    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Description

    The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape.
    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.