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Season 1. Episode 3: Sticky Branding, Sticky Revenue: Jeremy Miller, Marketing and Business Development

Season 1. Episode 3: Sticky Branding, Sticky Revenue: Jeremy Miller, Marketing and Business Development

FromCMO Insights


Season 1. Episode 3: Sticky Branding, Sticky Revenue: Jeremy Miller, Marketing and Business Development

FromCMO Insights

ratings:
Length:
15 minutes
Released:
Sep 19, 2020
Format:
Podcast episode

Description

In this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.
Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into growth mode.
That experience inspired Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands – what he calls Sticky Brands.
Jeremy works with companies to develop branding and marketing strategies that make them stand out and drive sales. He is a sought after keynote speaker. Jeremy’s blend of humor, stories and actionable ideas will inspire you and your audience to innovate and grow a Sticky Brand.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
 
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Released:
Sep 19, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.