Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name.For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run.What Jeremy realized is that it wasn’t his company’s sales people or marketing processes that were failing, it was their branding. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into a successful brand.I invited Jeremy to be a guest on my show to learn what makes a brand “sticky” and why it’s important to know the difference between branding and marketing. I wanted to learn about digital saturation and how it impacts branding. And finally,  I was curious to hear what he thinks the future of branding looks like in a post-covid world.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca