Today I’m sitting down with a man I’m proud to call “boss”. His name is Mark Freed and he is the President and CEO of Genumark - the largest Canadian-owned distributor of promotional products and corporate apparel in the country. Recently, Genumark was named Top Large Distributor and National Distributor of the Year by the PPPC which is our industries most prominent association and considered to be the "Voice of the Best Branding Solution in Canada".  Before Mark began his career in branding more than 25 years ago, he practiced law for ten years after graduating Osgoode Hall Law School in Toronto, Canada. Since he’s been at the helm, Genumark has grown to become one of the best and most well-respected companies in the industry. I invited Mark to be a guest on my show to learn about his journey from lawyer to swag boss and hear how things have changed over the last 25 years. I wanted to know why he’s so passionate about instilling a customer-centric culture. And I wanted to get his POV on what we do differently at Genumark to help our clients during these challenging times. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca