My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!During our fun conversation we chat about everything from open hiring to false proxies.I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.???????? ??????? ?? ??????? ?? ??? ?? ???????? - ??? ?? ????? ???????’? ???? ??????? ????? ?????? ??? ???? ?? ?????.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca