Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering.Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about!During our chat, Chris and I take a deep dive into cult brands.Some things we cover include the 8 cult brand principles, how to espouse an aspirational lifestyle, and the benefits of achieving cult brand status, just to name a few.I hope you enjoy this conversation as much as I did, and hopefully you’ll learn a few things to help you build your own brand.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca