Episode SummaryWhat does a personal brand really mean? There is no shortcut to becoming known on the web, but the key to building a personal brand is authenticity. Chris Walker, the CEO of Refine Labs, thinks that giving value to the people who already follow you is the most important part of the personal branding journey. But what does giving value even mean? For Chris, it’s whether his content helped someone. If you think that there is already too much quality content on the internet and that no one will listen to what you have to say, Chris is going to convince you otherwise. Listen in to this episode as Nick Bennett chats with Chris about personal branding and other key topics like content creation, the DOs and DON’Ts in B2B marketing, and many more. Guest-at-a-Glance❖ Name: Chris Walker❖ What he does: Chris is a CEO at Refine Labs. He has built a strong personal brand on LinkedIn and podcast State of Demand Gen that has almost 100 episodes. ❖ Company: Refine Labs❖ Key Quote: ''Because in order to be a good leader, you need to demonstrate those actions.''❖ Where to find Chris: LinkedInKey Insights❏ Don’t be everywhere. Figuring out which platform works best for you is one of the most important parts of a personal branding journey. For some people, Instagram is great, while for others LinkedIn gives the best results. Monitor your progress and focus on the platforms that are a good fit for you. ❏ Great marketing requires interaction with customers. To get the best results, you need to know what your potential customers need. There is no value in your offer if people don’t feel the burning desire to have it. Chris firmly believes that listening to what people have to say will benefit both sides. ❏ Get unlimited content ideas by having a system that works perfectly. Chris talks about how he created the perfect system for content creation so it doesn’t consume his entire day. He thinks that to create great content; you need to know what’s going on in the market.