In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet and co-founder of ClubPF, dive deep into the art of building a marketing organization from scratch. They tackle a listener's query about constructing a marketing team for a SaaS data analytics company. The duo shares insights on gaining momentum and setting the stage for success.Kilens introduces his unique equation for momentum. He emphasizes the need for clear goals and metrics. These tools, he suggests, are vital for tracking progress and maintaining the pace. The conversation is a masterclass in strategic planning and execution.This episode is a must-listen for anyone looking to build a marketing team from the ground up. Bennett and Kilens offer a roadmap to success, providing listeners with practical advice and actionable strategies. Tune in to learn from their wealth of experience and knowledge.