In this episode of The Anonymous Marketer, host Nick Bennett engages in a rich discussion with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation orbits around the challenges of maximizing the impact of LinkedIn paid ads on a limited budget, a common hurdle for many marketing teams today.Davidson shares his insights on how to focus on target accounts rather than widespread awareness, a strategy that can yield better results for businesses. He also delves into the importance of customer research, testing messaging, and understanding the nuances of LinkedIn's targeting system. His advice is particularly valuable for those new to paid media.The episode concludes with Davidson offering three tactical takeaways for listeners: building an account list through customer research, testing messaging, and learning the intricacies of LinkedIn targeting. These insights provide listeners with practical strategies to make the most of their marketing budget.Special thanks to our sponsors:DirectiveGoogle