Building a personal brand is one thing. And creating a positive culture around a brand is an essential element that entrepreneurs and employers should keep in mind when gathering their marketing teams. In addition, the salary standards have risen, and employees have many more opportunities than before. And that has become quite challenging for employers.But building a culture around a brand is not reflected through higher salaries. If employees, especially the so-called A-players, are surrounded by a toxic work environment, they'll soon find a place with a positive work atmosphere and other A-players.In the new episode of Rep Your Brand, Nick Bennett welcomes Kathleen Booth, the SVP of Marketing at Tradeswell. They talk about what it means to build an employer branding strategy, why hiring has become a challenge, and the importance of involving the C-suite in marketing.