In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the right audience and the importance of a solid marketing foundation. They discuss leveraging SEO and content marketing to maximize impact, even with limited budgets.The conversation also explores the differences between B2B and B2C marketing, highlighting the unique challenges and opportunities each presents. Sara shares practical tips on how businesses can navigate these landscapes effectively, stressing the importance of adaptability and continuous learning.Listeners interested in submitting questions to The Anonymous Marketer can do so by visiting marketersindemand.com/anonymous. There, they'll find a submission form where they can ask Kirsti Lang and her guests about marketing strategies, challenges, and trends.