In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more.Main Discussion Points:Wendy's unlikely career journey from studying journalism and political science in college to becoming CMO of a major SaaS companyThe importance of stepping outside your comfort zone, being curious and coachable as you advance your careerHow Marigold fosters loyalty and emotional connections with 40,000+ business customersTips for balancing personalization and scale when marketing to consumersKey data on how personalized branding drives customer loyalty and higher spendingThe difference between loyalty programs and nurturing customer loyaltyDebunking the myth that "email is dead"Check out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/