In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.Key Points:Start a newsletter even if your following is small - it will improve with practice and serves as a content engine (00:31 - 02:27)Send your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!" (03:27 - 06:29)Have the newsletter come from a person, not just your brand - open rates are 30% higher! (06:39 - 07:43)Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the content (07:47 - 09:15)Follow Jay Schwedelson on LinkedInCheck out Guru Events